I thought I’d ask you guys to weigh in on another Ask the Readers question this morning. What would you say to a reader who asks the following:
I recently was reading something put out by Publix about how comparable their product is to the national brand. They were saying no matter what store it is, that most of the store brands are made by the national brand it’s being compared against so there isn’t any difference in taste, only in price.
My question is, how can one find out what store brand product is made by what company? For instance, who makes the Publix brand peanut butter, and so on? I think this would be good information to have and I think if people really knew then they might be more willing to buy the store brand.
I’m sure there is some secrecy thing involved, but it’s worth asking. I have an old Navy buddy that runs a Kraft plant in Ohio where they make marshmallows. He said that almost every store brand of marshmallows out there are made by Kraft. The only difference is that the store brands have a smidgen less sugar. In the end, the store brand is cheaper and has less sugar for the kids. Sounds like a win win to me!
So how about it … are any of you guys “in the know” about store brands? Leave your comments below!