October 4, 2012
My buddy Bill over at Coupons in the News emailed me last week to get my thoughts on grocery store loyalty cards. He wrote a great article called “Down With Loyalty Cards: Another View”.
I thought about his article as I headed out this morning to drop off my son’s clay Davy Crocket. Davy was very fragile, so I didn’t want Jake to have to worry about it in carpool. My hands were full, so I asked my husband to grab my keys from my purse. He pulled out the keys and asked, “How many of these stores do you actually shop at?” He was referring to the huge stack of store loyalty cards piled on my keyring!
I counted and have 19 tags on my keyring…and the scary thing is I have other ones in my wallet. Am I really the one who thinks that is just crazy?? Why do I have to use a card to get a deal. Just put the dang item on sale and I will buy it…no need to jump through hoops. I know it only takes a couple of seconds to get the card scanned…but, if you have ever been at checkout with a screaming baby while trying to dig out your keys from the bottom of your purse, I bet you can understand my frustration. Plus, since almost everyone has a card now…it can take a couple of minutes just to filter through the pile to find the right one. Ok–so I am being a bit dramatic…but you get the point.
It got me thinking that I can’t be the only person who is not a fan of these store loyalty cards. So, I thought I would see what you guys had to say. Share your thoughts in the comments.