April 27, 2012
I think it might be an interesting addition to our savings options at Publix. Here in Atlanta we have Kroger and they offer eCoupons from Cellfire, Shortcuts an well as loadable eCoupon on their home page. While I like the extra option for coupons I have a few issues with them.
- eCoupons are often very temperamental…sometimes they come off and other times they don’t.
- They require you to use a store loyalty card…which drives me crazy! I am not a huge fan of having to use a key card to get a deal. I figure, I am in your store–just give me the best price without making me jump through hoops!
- Digital coupons do not double – often they are not the best option for me since the equivalent paper coupon will double! Pair that with the fact that if you have an eCoupon and a paper coupon for the same item – the eCoupon will come off first. So you have to be careful what you load or you may not get the biggest discount!
- My biggest issue with digital coupons is that you only get one! I like being able to gather as many paper coupons as I need for as many products as I purchase!
Now of course I am not sure how, what or where Publix is testing and these issues may not be the same. The TBO article suggests the following:
Customers would go online to the coupon publisher SmartSource.com or Publix.com, log in with a new Publix ID or other membership code, then choose and digitally clip coupons.
SmartSource then would digitally credit the customer’s account. When Publix shoppers reach the checkout, they would enter a phone number in the credit card swipe terminal, and the register would automatically deduct the coupon value from their total purchase.
I will be curious to see what comes of this test. While it could mean more options for savings – it also may bring more hassles?? So what do you guys think? I’d love to hear any feedback on what you think of the possibility of Publix Digital Coupons!