A while back I sent some readers out armed with a shopping list to both Publix and Walmart to see who had the lowest prices. It was a lot of fun to see the results. Basically, we found that when you shop the sales at Publix, you can save more money than when you shop at Walmart. It's that simple.
I was very excited to see that Publix has now posted their own shopping comparison disputing Walmart's claim to the lowest prices. Guess what they found...over $33 in savings when you shop at Publix!
It's funny because I still get comments and emails about the first post I did. Most people offer very positive comments but there are the few people who moan and groan saying there is no way that Publix is cheaper. I always remind them that if you shop the sale (no matter where you choose to shop) you will save money.
I think what many people overlook is also the full shopping experience. Saving money is really very simple. I will be the first person to tell you that no matter if you shop at Publix, Walmart, Kroger, Target or wherever, if you shop the sales - you will save money. I will go back to my original comments - it doesn't matter if you are shopping for a new car or a loaf of bread! Smart shopping requires a bit of planning and often some patience. Buying what you want whenever you want is not the best strategy in our current economy.
Beyond saving money there is also the fact of the overall shopping experience. The thing that irks me about the Walmart ads is not necessarily their claim to have low prices, it's the misleading shopping experience. Shopping at Walmart is not what I would consider a pleasurable experience. I have never stepped foot in a Walmart that is anything like what is portrayed in those commercials. While I am sure those stores must exist in some la la land...they are no where near my neck of the woods!
I want to see commercials where people walk into an average Publix store and shop and then go to into an average Walmart store and attempt to shop in the small overcrowded aisles only to wait in line 15+ minutes to check out--hahaha! Tell me that wouldn't be real entertainment. I think that might be the perfect marketing strategy--tee hee. Now, that's where the real difference would be evident!
When you look at price, quality of product and shopping experience, in my opinion Publix is definitely the winner!
Head over and check out the Publix comparison and let me know what you think. What do you guys think of these shopping comparisons? Share your thoughts and opinions in the comments!